Postcards from Italy
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Amalfi Coast

Authentic Amalfi Coast: Traditional Ceramics from Vietri sul Mare

The Amalfi Coast is one of the most popular destinations in Italy, and it’s easy to see why. With its dramatic coastline, colorful fishing villages, crystalline turquoise waters, and hidden sea coves and grottoes, this stretch of coast south of Naples is simply stunning. That said, after more than half a century of intensive tourism—the masses began rolling in after the post-war Jackie O/Brigitte Bardot jet set put this area on the map—it can sometimes feel as if the local culture of this historic coastline is buried under layers of grand hotels, luxury yachts, and chic cocktail bars from Positano to the island of Capri.

Travel slightly further afield, however, and it’s easy to discover the more authentic side of the Amalfi Coast, including its stellar cuisine, scenic donkey paths-cum-hiking trails, and, of course, traditional artisan crafts. Among the most storied of these artisan crafts is ceramica di Vietri, or hand-painted ceramics from Vietri sul Mare.

Vietri sul Mare(Photo by Elicus via Flickr)

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